December 8, 2023

Have you at any time questioned what it really is like to function at the rear of the scenes of a effective beauty brand?

Whilst it may well feel glamorous from the outdoors in, the truth is that an infinite amount of money of do the job goes into using a model from first conception to shelf and into people’s make-up baggage as agency favourite natural beauty merchandise they’re going to obtain again and once more.

Nobody knows this greater than influencer and magnificence entrepreneur Suzanne Jackson who is primary the pack in the Irish magnificence scene with 3 booming makes that have been continuously profitable customers above with their progressive inexpensive luxury solutions.

Suzanne founded SOSU Cosmetics back in 2015 with a single attractiveness product fast forward eight decades and her company has grown into three productive brand names with in excess of 300 goods stocked in a lot more than 2,000 outlets across Europe and the United States.

Suzanne Jackson SOSU Cosmetics
influencer and natural beauty entrepreneur Suzanne Jackson founded sosu cosmetics in 2015 o Pic: REX

Tough operate, grit and resolve are the mystery to her success, but so far too is the incredible group she has surrounded herself with – 22 passionate, inspiring and driven gals who have taken SOSU Cosmetics and Dripping Gold to new heights in a couple limited yrs.

To rejoice International Women’s Working day, we are meeting four of these phenomenal females to obtain out who evokes them, their lifestyle motto and what they adore most about doing the job on a property-grown natural beauty brand name having the beauty market by storm.

Jennifer Shanahan, eCommerce Manager SOSU Cosmetics

Jennifer SOSU Cosmetics Irish beauty brand
Jennifer: ‘The ideal piece of information I’ve ever been provided is ‘If you never question, you never get’

The most enjoyable point about my career is… that I get to occur up with designs and techniques, set them in position and see how that affects the customer journey and their expertise with the website. I truly like getting able to see what works, what does not get the job done and generating changes from there.

What makes SOSU Cosmetics and Dripping Gold various is…we’re truly reactive to what our prospects want. We create solutions and adjust them in line with feed-back and what people are looking for. I think it is definitely vital to do that and I think we do it properly.

A feminine chief who inspires me is… Emma Watson. She’s a genuinely awesome feminist and activist for women’s legal rights and gender equality, and I feel she makes use of her platform and attractiveness to make her voice, and the voices of other folks, read. She’s remarkable.

The most effective piece of tips I have ever been offered is… ‘If you never request, you never get,’ so I go with that mantra each and every working day. You’ve received to take possibilities and ‘if you will not request, you you should not get.’

My favorite SOSU Cosmetics items are… the SOSU Eye Voltage Eyebrow Pencil and the Dripping Gold Radiant Day-to-day Moisturiser SPF 30.

Johanna McCarthy, Head of Gross sales SOSU Cosmetics

Johanna SOSU Cosmetics Irish beauty brand
JOHANNA: ‘The most fascinating issue about my task is how rapid paced it is’

The most thrilling point about my occupation is… how speedy paced it is and also, obtaining to fulfill so quite a few folks. Currently being the Head of Revenue, I get to travel the globe and go to loads of new nations which is really thrilling.

What offers me assurance is… my father – primarily when I’ve had a definitely stress filled day at work. Just finding up the telephone and possessing a 10 minute discussion with him, he grounds me and provides me back again to reality quite immediately and gives me my confidence back.

The ideal piece of tips I’ve been given is… you can’t pour from an empty cup.

The title of my autobiography would be… ‘I only experienced a few.’ That is an inside of joke with my spouse and children so I cannot go any even more on that!

My favorite SOSU Cosmetics solutions are… the SOSU Concealed Agenda lashes and the Dripping Gold Make Me Blush product blush stick.

Olivia Hayes, Social Media Supervisor Dripping Gold

Olivia SOSU Cosmetics Irish beauty brand
olivia: ‘sinead burke definitely inspires me – she’s genuinely opening so lots of doors in her field’

The most enjoyable matter about my work is… how vastly it improvements from working day to day. A single minute we’re organising a masterclass, then a photoshoot we are doing strategies, we are chatting to the influencers we function with, the companies. It variations not working day by day, but moment by minute in some cases! It can be so much fun.

What helps make SOSU Cosmetics and Dripping Gold distinctive is… the humorous collaborative approach in the business office. Anyone is effective jointly to generate a little something certainly amazing and it is really truly fulfilling to see an all-female group make that take place.

A woman entrepreneur who is definitely inspirational to me is… Sinead Burke. She is an Irish disabled advocate and educator and in 2020 she set up Tilting the Lens which is an accessibility and inclusion consultancy. She’s worked with the likes of Gucci, Ralph Lauren and Netflix, and she’s truly opening up so quite a few doorways in her field and I imagine it’s wonderful.

What provides me self-assurance is… my help network – my fiancé, my relatives and my pals. Once they are guiding me and guidance me in the qualifications, I feel like I can do anything in the foreground.

My favorite SOSU Cosmetics products are… the SOSU French Kiss Lip Pigment and the Dripping Gold Bronze Bar.

Alanna Wray, Purchasers Assistant Dripping Gold

Alanna SOSU
ALanna: ‘We place so a great deal exploration and enhancement into earning the solution, getting to see it on shelf at the extremely close is these kinds of an remarkable feeling’

The most thrilling thing about my work is… finding to see our concepts arrive to lifetime. We set so substantially investigate and development into building the products, obtaining to see the item on shelf at the really conclude is such an incredible experience.

The greatest piece of assistance I’ve ever been supplied… was in fact a quotation. ‘A girl who stands for almost nothing will fall for anything.’ If you don’t have robust morals, you can just consider nearly anything you listen to, so do the opposite of that and you’ll be great!

The most inspirational female leader to me is… Georgie Crawford. I feel it truly is so inspiring how she took the toughest time in her life and her journey on health and fitness and wellbeing and turned it into a company for like-minded people today. It really is so inspiring and she’s completed amazing points with her platform.

The title of my autobiography would be… ‘Before I neglect.’ As the women in the office would know, I am fairly forgetful, so the to-do record is always ideal by my aspect and it’s obtaining pretty lengthy at this stage!

My favourite SOSU Cosmetics products are… the SOSU Warm Fire Palette and the Dripping Gold Pores and skin Sheen.


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