December 1, 2023
The global natural cosmetics market is predicted to generate $ 79.6 billion in revenue by 2033, with sales increasing at a compound annual growth rate (CAGR) of 5.1% from 2023 to 2033, according to Future Market Insights (FMI) projections. 


By the end of 2023, the market will be worth $48.4 billion. As customers become more environmentally conscious and health-sensitive, demand for natural cosmetics market will increase. FMI says a rising desire for organic and plant-based goods are driving the market’s development, in addition to increased availability of natural cosmetic products on mainstream retail channels. 

A Bright Future for Natural Cosmetics 

The market for natural cosmetics has a bright future, largely due to consumers’ increased consciousness about the negative effects of synthetic components to human health, including parabens, phthalates and synthetic scents frequently found in cosmetics.


Concerns about chemicals have been more prevalent, as personal care and beauty products have grown in popularity over the few years — good news for the market for natural cosmetics. Customers also want products that are environmentally friendly and manufactured responsibly.


The market for natural cosmetics will be propelled throughout the forecast period by the rising accessibility and availability of natural cosmetic products. Numerous businesses are entering the market as a result of the market’s ongoing growth, increasing consumer access to natural cosmetics. The fact that these goods are offered in upscale retail bodes well for the expansion of the market as a whole, FMI says.


Technology and formulation improvements are also contributing to the growth of the natural cosmetics market. The market is continually producing new formulations that are more potent and may function on par with conventional cosmetics. Demand for natural and organic products is predicted to continue growing as customers become more environmentally and health-conscious as the market expands.

Plant-Based Ingredients Are Key Dynamics in Global Natural Cosmetics Market

Numerous natural cosmetics, including skincare, haircare and makeup products, contain ingredients derived from plants. These components include plant-derived oils and butter, essential oils and botanical extracts. Aloe vera, coconut oil, jojoba oil, chamomile, lavender and rosehip oil are just a few examples of typical plant-based substances used in natural cosmetics. Demand for natural cosmetics is rising as a result.


Plant-based ingredients are prized for their alleged health advantages, as well as their potency in treating a range of skin and hair issues. Aloe Vera, for instance, is well-known for its calming and moisturizing qualities, while chamomile is utilized for its calming and anti-inflammatory characteristics.

Growing Awareness of Sustainability and Environmental Concerns

Growing demand for natural cosmetics products that are sustainably sourced, produced and packaged is being driven by consumers’ growing awareness of the environmental impact of personal care products, particularly in terms of packaging waste and the use of ingredients that are harmful to the environment.


In response to this trend, several natural cosmetic companies are implementing eco-friendly and sustainable practices throughout their supply chains. For instance, some brands use recycled or biodegradable packaging, while others use components sourced from fair trade and sustainable sources.

Product Development and Innovation Creating Opportunities 

New ingredient compositions, new product forms and new packaging are just a few examples of the ways in which the natural cosmetics business may be innovative. While some natural cosmetics companies are working to reduce the amount of water in their products through the development of waterless formulations, others are using biodegradable or compostable packaging materials. The ability to broaden their product ranges and appeal to a larger spectrum of consumers is another benefit of new product development for natural cosmetics companies.


For example, companies that specialize in natural skin care are creating natural makeup products to appeal to consumers seeking natural alternatives in the beauty industry.


“North America, which now holds the majority of the market share, is anticipated to remain one of the leading markets for natural cosmetics,” says a senior research analyst at FMI. “In 2022, the USA had a market share of roughly 82.3% in North America. The demand for natural cosmetics in the US market is rising as consumers are becoming more aware of the potential health risks associated with the synthetic chemicals commonly found in personal care products and are searching for safer, more natural alternatives.”

Natural and Organic Skin Care Treatments Drive Demand for Natural Cosmetics

Natural cosmetics for skin care make up a sizeable portion of the industry. The fundamental cause of the development is the greater number of people who reside in the world’s icy regions.


People’s skin issues are being impacted by climatic factors like heat, humidity and the drying impacts of air conditioners. Additionally, acne issues brought on by oily skin, dust and pollution are pushing people to seek out natural and organic treatments, which is helping the market for natural cosmetics expand.

Rising Number of Working Female Population Fuel Demand

In 2022, women accounted for the largest market share in terms of consumer inclination. One important contributor to this expansion may be the rise in the number of working women. Additionally, the choice to improve one’s appearance through clothing and cosmetics has led to significant global sales, which has increased demand for natural cosmetics in developing nations.

Need for Mass Distribution of Cosmetics Bring Rise to Sachet Packaging

For businesses in the consumer products sector, packaging is a major concern. Product packaging has changed as a result of evolving customer habits. Consumer tastes are changing in favor of more sophisticated formats, such as smaller packs at lower costs.


In order to move their products from niche distribution to mass distribution networks, producers are also presenting their products in smaller and more practical packaging, like sachets, and such techniques have successfully increased the sales of cosmetics, such as natural cosmetics.

Competitive Landscape

In a competitive environment, leading market players are focusing on product innovation and development to expand their product portfolio and cater to the growing demand. These businesses are keen on utilizing unique strategies to differentiate from the competition. In a recent development, in 2021, Global Bioenergies introduced a new cosmetic ingredient that is naturally-sourced isododecane which can be used in different skincare and haircare products.


L’Oréal SA, Amway Corporation, Beiersdorf, Chanel SA, Clarins Group, Kao Corporation, Benefit Cosmetics LLC, Coty Inc, and Mary Kay Cosmetics are a few of the key players in the natural cosmetics market.



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