December 1, 2023

The Unilever-owned luxury splendor model is distributed by Shinsegae International, a fashion, magnificence, and way of life retailer from South Korea.

The latter reported that in January, Hourglass revenue enhanced by 109% yr on calendar year (YoY) just as area authorities lifted its mask mandate for the the vast majority of indoor public spots on January 30.

The effects on makeup gross sales was rapid, with Hourglass income leaping by 146% from January 28 to Feb 1.

In the course of this interval, the brand saw a key reshuffle in its products rankings with the obtain of complexion and lip makeup raising drastically.

Highlighters, blushers, lip balms and concealers climbed up the prime 10 rankings right after 3 several years of eyeliner and eye shadow domination.

Shinsegae’s reported that the top rated-promoting product or service was the brand’s Phantom Volumising Glossy Balm, which was not well-known in the last three years given its shiny texture. The firm thinks that the lip product is gaining traction for its means to improve the visual appeal of the lips.

In addition, Hourglass’ Ambient Palette and Vanish Airbrush Concealer also recorded profits raises.

Shinsegae claimed it was expecting makeup profits to go on increasing shifting forward.

“With the lifting of the mask-carrying obligation, revenue of color cosmetics are significantly growing. We program to start a variety of new products and concentration on marketing and advertising.”

In December 2022, Shinsegae announced that it had acquired the domestic exceptional revenue legal rights of make-up brand Laura Mercier, adding to its portfolio of makes these types of as Hourglass, Malin+Goetz, Byredo, and Diptyque.


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