The Unilever-owned luxury splendor model is distributed by Shinsegae International, a fashion, magnificence, and way of life retailer from South Korea.
The latter reported that in January, Hourglass revenue enhanced by 109% yr on calendar year (YoY) just as area authorities lifted its mask mandate for the the vast majority of indoor public spots on January 30.
The effects on makeup gross sales was rapid, with Hourglass income leaping by 146% from January 28 to Feb 1.
In the course of this interval, the brand saw a key reshuffle in its products rankings with the obtain of complexion and lip makeup raising drastically.
Highlighters, blushers, lip balms and concealers climbed up the prime 10 rankings right after 3 several years of eyeliner and eye shadow domination.
Shinsegae’s reported that the top rated-promoting product or service was the brand’s Phantom Volumising Glossy Balm, which was not well-known in the last three years given its shiny texture. The firm thinks that the lip product is gaining traction for its means to improve the visual appeal of the lips.
In addition, Hourglass’ Ambient Palette and Vanish Airbrush Concealer also recorded profits raises.
Shinsegae claimed it was expecting makeup profits to go on increasing shifting forward.
“With the lifting of the mask-carrying obligation, revenue of color cosmetics are significantly growing. We program to start a variety of new products and concentration on marketing and advertising.”
In December 2022, Shinsegae announced that it had acquired the domestic exceptional revenue legal rights of make-up brand Laura Mercier, adding to its portfolio of makes these types of as Hourglass, Malin+Goetz, Byredo, and Diptyque.
The corporation stated that would mature the small business “aggressively” and it was scheduling to reinforce the model in South Korea by acquiring its online, offline, and responsibility-absolutely free channels.
Foundation bounces back again
Shinsegae highlighted that its individual makes, Yunjac and Vidivici also benefited from the carry of the mask mandate.
Yunjac recorded a 71.6% profits increase in January, which it attributed to product sales of its primer, Skin Perfecting Protective Foundation Prep, which grew by 617% YoY.
In January, it topped product sales in the make-up category on Shinsegae’s e-commerce platform S.I. VILLAGE and has taken care of its posture through February.
The level of popularity of the product or service also aided to improve holiday break profits for the model, reported the agency.
“The Foundation Prep is acquiring a rapid response, not only in Korea but also on Tmall World wide, a foremost on the web shopping mall in China, keeping the top 10 position in the base category. We program to nurture it as a second hero solution.”
Vidivici’s Skin Illumination primer has also located favour recently. In response to its reputation, the manufacturer released a cushion structure of the exact same merchandise,
In accordance to the organization, both equally solutions were being at the moment rated amid the major five products on S.I. Village in the makeup classification.