December 8, 2023

When cosmetic or pharma bottles are lined up towards a shelf, your eyes first fulfill the outer packaging—the design and even maybe the condition of the bottle. Prospects are if you picked up a product or service by Patanjali, Mamaearth, Fabindia or VLCC, you have ordered a AG Poly Packs merchandise as well.

When Gaurav Daga still left at the rear of a prospective profession in law to go after creating bottles in 1997, he noticed the potential for a big business.

“My cousin explained to me it was difficult to set up a occupation in legislation from scratch. I was pondering of starting off a company, when I realised there was not considerably competitors at the time in the new-age packaging sector,” he tells SMBStory.

The packaging market was rife with troubles at the time with glass bottles dominating these industries. These bottles experienced their very own difficulties, like routinely breaking, making the place ripe for a new remedy that was charge-successful and did not break.

This is when Daga commenced AG Poly Packs and received to work. “We commenced as distributors for plastic and polymer bottles. These were being far more very affordable, less significant and unbreakable,” says Daga.

That guess compensated off. These days, it is one particular of India’s earliest organizations to put into practice numerous vary of packaging for sectors like pharma, splendor, and food stuff, owning clocked Rs 158 crore in profits in FY-22.

Obtaining the appropriate items

At the time of AG Poly Pack’s inception, there was one more well known player—Pearl Polymers, which was well-known for its Pearlpet assortment and was providing bottles for house wants.

“They were in retail income, not institutional. A large chance arose for plastic in enterprise-to-business enterprise (B2B) packaging wherever bottles could be made use of for packing and storing confectionary items, tea powder, and other merchandise,” Daga clarifies.

So, he set out purchasing solutions from makers and advertising them to shoppers in pharma and foodstuff sectors. Clients also gravitated to this organization as they were capable to safe things beneath 1 roof with no searching at distinctive brands, states Daga.

However, he identified that expanding the distribution at scale was a obstacle.

“Initially, we didn’t even feel of setting up our have manufacturing facility. We had great business enterprise coming in, but no production capabilities of our possess. It turned tough to get much larger orders,” he provides.

In 2012, the business set up its 1st production plant in Ghaziabad, which has reached a ability of 2,800 tonnes each year till date, just after which it set up a further plant in 2019 with of 2,200 tonnes ability. The expenditure included in setting up these units was extensive, says Daga, specially due to the fact customers expected suppliers to have setups for manufacturing numerous patterns of packaging bottles.

“This was both a challenge and an possibility. Equipment and infrastructure fees have been high. But this also intended other firms in this company were being not speedy sufficient to get the chance,” Daga famous.

Nowadays, AG Poly Packs will get about 70% of its company from cosmetics corporations, although the rest is split in between pharma and food stuff clientele.

ag poly packs

Keeping forward of the curve

“The amenities assisted us make our own moulds and types, and pitching new tips to consumers,” Daga says.

Though other packaging firms and distributors predominantly offer to a confined range of industries, or have a constrained range of shoppers, AG Poly Packs is equipped to supply new solutions at a speedy rate forward of its opposition with these facilities staying in-dwelling, according to Daga.  

It is now doing work on a placing up a new facility in Himachal Pradesh, as it seems to tap into increasing desire for packaging goods from ecommerce and direct-to-buyer (D2C) brands promoting by means of offline and on-line retail channels.

In India, the packaging industry was believed at $81 billion in 2021. It is envisioned is to improve at a 26% charge to approximately $325 billion by 2027, as for every data by sector analytics business MaximizeMarketResearch..

“In FY23, we are expecting to touch Rs 173 crore. When I began AG Poly Packs in 1997, I didn’t consider it could at any time get this significant,” suggests Daga.


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