28-Mar-2023
The minimal edition collaboration is the make-up brand’s first foray into trend and is accompanied by a social-1st promoting campaign
The limited edition e.l.f. x American Eagle line contains four merchandise choices
e.l.f. Splendor has partnered with Gen Z denims manufacturer American Eagle on its very first-at any time trend-splendor collaboration.
Equally brands say the denim-influenced make-up and pores and skin treatment selection provides “good seems and great denims for your eyes, lips, facial area and both equally sets of cheeks”.
The limited version e.l.f. x American Eagle line contains a 12-shade Denim Daze Eyeshadow Palette, with each matte and shimmer eyeshadows influenced by American Eagle’s signature denims.
Perfect pHIT Lip Balm, in the meantime, transforms from a dark-clean denim blue hue to a rosy pink shade on application.
Get Cheeky Clay Mask is the skin treatment featuring, a denim-blue clay mask explained to “boost hydration” and “refine pores”.
All 3 parts are enclosed in essential piece Splendor is in Your Denims Vault, a denim have-all bag manufactured with American Eagle denim.
To mark the collaboration, e.l.f. Splendor and American Eagle have released a ‘From Selfie to Belfie’ campaign, which encourages shoppers to present off their denim-on-denim appears to be.
“A selfie captures your make-up glimpse, but the belfie captures your jean appear. This collab makes certain hearth selfies and belfies,” reads the campaign.
The TikTok activation will come with a bespoke AR filter and original track ‘Take a Belfie’, co-established by the two manufacturers.
e.l.f. Attractiveness and American Eagle have unveiled a ‘From Selfie to Belfie’ marketing campaign alongside the start
“When you think about these two super brands, we the two uniquely condition lifestyle, generating unlimited prospects for self-expression via personalized type, color, dresses and additional,” said Kory Marchisotto, e.l.f. Beauty’s CMO.
“We understood that by bringing our tremendous models jointly, it was not only likely to be magic but also a reflection of our blended vision for the very best in denim, the finest in natural beauty and the best in society.”
Craig Brommers, CMO at American Eagle, commented on the brand’s splendor debut: “Our models [both] discuss right to Gen Z.
“This selection is the ideal representation of using the most iconic codes and cues from the world of American Eagle, and translating them into a exceptional expression of natural beauty in a way that only e.l.f. Natural beauty can do.
“We are fired up to intermingle across touchpoints and industries to deliver the form of entertaining collaboration that we know they will like.”
Carlacia Grant, star of Netflix’s Tv display Outer Banking institutions, will also produce material for the social marketing campaign.
Collaborations are a important component of e.l.f. Beauty’s promoting method.
The brand has beforehand teamed up with Chipotle Mexican Grill on a minimal edition menu merchandise and make-up collection far too, impressed by the fast meals chain’s burrito substances.
Other noteworthy partnerships contain e.l.f. Beauty’s espresso and doughnut-motivated make-up collection with Dunkin’ Donuts very last yr.
The Gen Z make-up brand recently tapped White Lotus star Jennifer Coolidge to star in its initially-at any time Tv set advert, which debuted at the Super Bowl LVII.
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