Influenced by the ELC-owned brand’s bricks-and-mortar stores, the electronic retail idea makes it possible for shoppers to examine the brand, product or service and elements by using interactive storytelling
The Clinique Lab will allow consumers to just about check out products and solutions, substances and software methods
Clinique has unveiled its virtual Clinique Lab, a new digital retail notion aiming to deliver the brand’s retail practical experience to shoppers from anyplace in the entire world.
Obtainable via web site and cellular, end users can develop an avatar to investigate the Estée Lauder Providers-owned (ELC) brand’s virtual storefront, which includes browsing, interaction with Clinique consultants, and item information.
Clinique has prioritised its hero goods for the concept, these types of as its Moisture Surge 100H Vehicle-Replenishing Hydrator, highlighting the products’ advantages by using interactive elements and explorative storytelling, according to the manufacturer.
Consumers can investigation product or service substances, formulation, advantages and software method, as perfectly as special gives.
Clinique reported the digital storefront was encouraged by the achievements of its bricks-and-mortar Labs in China and the US, which incorporate immersive procuring with personalised advice.
“The Clinique Lab serves as a digitalised enlargement to retail advertising,” reported Michelle Freyre, Clinique’s Global Brand name President.
“The start of our new online retail thought now supplies customised pores and skin treatment answers attainable to individuals globally.
“The electronic Clinique Lab integrates best-in-class client activities with accessible retail.”
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This is not Clinique’s 1st foray into the metaverse and Website3 place.
The brand originally launched its Skin Faculty x Clinique Laboratories metaverse in 2021, featuring films from Clinique experts, digital pores and skin classes and merchandise exploration.
Clinique has also been lively in the NFT room, starting to be the first ELC brand to launch an NFT in the exact calendar year.
Final yr, the brand’s Metaverse Extra Like Us marketing campaign noticed Clinique crew up with NFT creator Daz 3D to make digital make-up seems to be for female and non-binary avatars with numerous pores and skin tones, in an energy to make the metaverse more inclusive.
Shoppers can check out the Clinique Lab now via desktop and cellular internet at clinique.com/digital-lab.