December 8, 2023

Business France’s Choose France Cosmetics platform is connecting international buyers with French beauty products

This article is sponsored by Business France

Choose France Cosmetics is a new online B2B marketplace for French brands & international operators to connect and do business. The platform showcases over 500 French companies, including start-ups & SMEs, across all aspects of the cosmetics & food supplement value chain. Buyers can find everything from ingredients to finished products, private label and more.

Developed in response to buyer demand for greater access to small and independent cosmetics brands, Choose France Cosmetics is also designed give

French cosmetics ingredients and independent brands greater visibility on the international scene.

The platform is designed for the digital age, making the French cosmetics and well-being industries more accessible and highlighting the French know-how that can be found across the country, be it in the small villages, big cities or even in Paris. No wholesalers or distributors are listed on the platform so buyers are guaranteed to be in direct contact with the brands themselves.

Made In France: quality guaranteed

France’s cosmetics industry’s reputation for quality precedes it. The county is home to some of the world’s best brands and Choose France Cosmetics showcases what French brands offer to professionals in the cosmetics industry worldwide. France’s cosmetics industry’s cultivated know-how, and investment in innovation and R&D is in part to thank for its global reach. Despite COVID, French cosmetics continue to dominate the global cosmetics market with a 24% market share. In fact, exports make up more than 50% of French production.

France’s cosmetics industry is competitive at every step of the value chain. Its raw materials producers are recognised all over world, both for natural products such as plants and essences as well as for chemical products & ingredients. Every section of the industry exports worldwide and benefits from a dynamic and resilient ecosystem.

As simple as 1-2-3

All it takes is 3 clicks for buyers to register & complete their free profile, which allows them to browse the French cosmetics catalogue, & contact and request meetings with the French companies they are interested in, and order product samples. Buyers are in complete control of the conversations, as only they can initiate contact with brands, not vice versa.

For international operators, the platform is a way to discover new products and to source them directly via the site in just a few clicks. Buyers have free access to thousands of quality French products. They can set up a free account to exchange information directly with French suppliers and request samples, and it is up to them to make the first move: a brand can never contact a buyer without the buyer reaching out first.

A one-stop-shop for all things French beauty & wellbeing!

With over 300 international buyers already registered, almost 3000 products presented & around 450 conversations started on the platform since its launch in February last year, it is a proven recipe for success. The platform will be regularly updated with new products and brands who are looking for international opportunities.

Choose France Cosmetics’ aim is to become the go-to space for global buyers to source the latest in the French cosmetics and wellbeing sector. The platform will adapt and evolve in response to changing needs of international buyers to encourage the development of new business flows. It is currently available in 6 languages: English, French, Spanish, Russian, Japanese and Korean.

Choose France Cosmetics was launched by Business France, France’s international trade agency, with the help of Team France Export and the French cosmetics federations.

For more information, please contact Elodie Guenzi on [email protected].

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Cosmetics Business in conversation with…

‘Cosmetics Business in conversation with’ is a series of exclusive video interviews with leading companies in the beauty and personal care industry, conducted by our award-winning team of B2B beauty journalists.

Choose France Cosmetics: find your next best-seller

For more information on how you can be part of ‘Cosmetics Business in conversation with’ contact Trystan Hurley on +442071936690 or via email at [email protected].

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This interview was led by Julia Wray, Editor of Cosmetics Business magazine. To learn more about the Cosmetics Business team, visit Meet The Team.



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