CAUDALIE CHOOSES RE PLACE BY LUMSON
Caudalie continues to remain true to the commitment of the company’s founders, Mathilde and Bertrand Thomas, to “Give back to the Earth a little of what it gives us each day” and to develop products “formulated as close to nature as possible, ensuring effectiveness and sensory appeal”. For its Premier Cru La Crème Riche Anti-âge Global, a rich, silky anti-ageing cream, this skincare brand committed to responsible beauty that respects the planet and the people who inhabit it, has chosen 100% Made in Italy packaging, for its Premier Cru La Crème Riche Anti-âge Global, a rich, silky anti-ageing cream: De Luxe RE PLACE, the refillable jar by Lumson.
PREMIER CRU LA CRÈME RICHE ANTI-ÂGE GLOBAL
Crème Riche Anti-âge Global, from the Premier Cru collection, is an anti-ageing cream containing 97% ingredients of plant origin, offering effectiveness and pleasure. The cream was developed with TET8™, a patented technology following 10 years of research which combines resveratrol from grapes and Honokiol (green magnolia extract). It boosts the activity of the TET enzyme and acts on youth proteins to correct eight signs of ageing, deep wrinkles, fine lines, firmness, volume, elasticity, dark spots, hydration, and radiance.
RE PLACE: INNOVATIVE, SUSTAINABLE AND PERSONALISED
The packaging selected by Caudalie for this product is the De Luxe jar from the RE PLACE range, the range of refillable jars and designed by Lumson. Developed to encourage consumers to adopt more ethical and virtuous consumption habits without compromising the technical and aesthetic characteristics of cosmetic packaging, RE PLACE was selected by the brand “because it combines luxury and sustainability”.
RE PLACE innovative packaging enhances skin care products while introducing end users to a more responsible and thoughtful use. RE PLACE refillable jars are original, creative, and practical solutions based on the principles of the circular economy – reduce, reuse, recycle – while embodying the key points of sustainable design, re-think (the packaging is re-thought in an ECO-design perspective), re-gen (the refill gives the glass jar new life), re-act (the brand and consumers actively participate in the process of reducing environmental impacts). This simple, environmentally conscious gesture led Caudalie to choose Lumson refillable glass jars saving nearly 3.12 tonnes of multi-material packaging and 18 tonnes of glass every year (Note: figures are Caudalie’s internal estimates based on annual quantities).
Lumson’s innovative, trendsetting products, developed for standard or customised solutions, embody the brand’s commitment to sustainability. RE PLACE refillable glass jar offer a functional and sustainable solution: once the cream is used upgone, the inner PP cup can be disposed through the appropriate recycling chain and replaced with a new refill.
All jar’s components (inner cup, jar and cover) can be customised and decorated with various effects to give the packaging a unique identity. For Caudalie, the lacquering and the hot stamping in matte gold on the jar, the distinctive colouring of the inner cup and the embossed logo on the cover perfectly reflect the identity and the essence of the brand.