World’s top business reality show format-Shark Tank came to India and took the nation by storm. The show from its very first season has provided a great platform to budding entrepreneurs to be a part of India’s flourishing entrepreneurial ecosystem. Shark Tank India’s first season was a blast. In the first season, we got to know about so many interesting business ideas. From Jugadu Kamlesh to Skippi Ice Pops, some of the pitches impressed the sharks and got their funding raised. This season too witnessed so many interesting ideas that impressed not just the Sharks but the audience watching.
Unlike last season, this season witnessed quite a few food brands that impressed this season’s Sharks BoAt’s co-founder and Chief Managing Director-Aman Gupta, CEO of People Group including Shaadi.com, Mauj Mobile, Makaan.com and People Picture-Anupam Mittal, Executive Director of Emcure Pharmaceuticals-Namita Thapar, founder and CEO of Lenskart.com-Peyush Bansal, co-founder and CEO of Sugar Cosmetics Vineeta Singh and co-founder and CEO Cardekho.com-Amit Jain. So, let us know about some amazing food brands that came on Shark Tank India’s 2nd season and kept us hooked.
A couple Jasmine Kaur Sharda and Ketan Sharda pitched for their healthy munching brand in Shark Tank India’s 2nd season. The couple explained how their healthy munching products will prevent people from eating junk and unhealthy food and asked for Rs 1 crore for 2 percent of the equity. By the end of the pitch, Vineeta Singh offered them the asked amount for 8 percent equity and they, accepted.
Two brothers from Raipur Akash and Ashish Agarwal came to Shark Tank India’s 2nd season and pitched for their brand Zone of Fresh Food (ZOFF). Considering them as one of the emerging players in the spice industry, the pitchers raised Rs 1 crore and caught the attention of four out of five sharks I.e., Vineeta Singh, Aman Gupta, Amit Jain and Anupam Mittal. By the end of their pitch, they received a funding from renowned Entrepreneur and boAt’s co-founder and CMO, Aman Gupta against equity of 1.25%.
Image: Zoff founders with Aman Gupta/Instagram
A pitch for ‘Daryaganj’, one of the most authentic and flavourful restaurants known for North Indian food was seen in Shark Tank India’s 2nd season. Raghav Jaggi, Gurpreet Singh and Amit Bagga narrated the story of Kundan Lal Jaggi who moved from Peshawar to Daryaganj and invented butter chicken and dal makhani in 1947. Driven by their vision of opening 100 restaurants, the trio asked for Rs. 90 lakhs for 0.5% equity. BoAt’s CEO Aman expressed his love with their butter chicken dishes. Their butter chicken priced at Rs 550 and dal makhani at Rs 385. After much discussion and negotiation, Aman and the pitchers closed for Rs. 90 lakhs against 1% equity, with the condition that he gets to be included in the secondary offload as well.
Bringing the authentic taste of South Indian filter coffee, spices and snacks, VS Mani and Co.’s founders GD Prasad, Rahul Bajaj and Yashas Alur came to Shark Tank India’s 2nd season and asked for Rs 60 lakh for 1.5 per cent equity. By the end of their pitch, the trio took home an offer by founder and CEO of Shaadi.com Anupam Mittal and Emcure Pharmaceutical’s Executive Director Namita Thapar.
Licksters is one of the emerging brands making ice cream and popsicles using authentic fruits and ingredients. Its founders Divya Subburaj and Parimal Kalikar asked for Rs 50 lakh for 5 percent stake in their company. One after another, sharks opted out from investing. But despite Car Dekho.com’s co-founder and CEO Amit Jain’s withdrawal, lickster’s founder Parimal convinced Amit and got Rs 25 in debt and Rs 25 lakh for 5 percent of equity from him.
Image: Lickster founders with Amit Jain/Instagram
Amore-Galeto And Sorbetto
Amore Gelato and Sorbetto is a known Italian frozen dessert business aiming to become an “affordable luxury,” with their distinctive products of high quality at reasonable costs. Founders Yasser Ali and Nayyar Hussain came to Shark Tank India and asked for Rs 75 lakh for a 4 percent of stake. After much negotiation, Shaadi.com’s Anupam Mittal offered them Rs 75 lakhs for 7.5% stock and added a requirement to the offer, requiring Amore to generate sales of Rs. 80 lakhs every month until March 23.
These were the top food brands according to us. Which one was your favourite? Do let us know!