December 1, 2023

If you bookmarked our guide to our favorite BIPOC-owned fashion brands, we’ve got great news: Not only are you equipped to fill your wardrobe with clothes made by people of color, but now you can also fill your medicine cabinet and makeup bag with beauty products created by BIPOC (Black, Indigenous, and People of Color) entrepreneurs in the beauty industry. 

People with deep skin tones―like many Black, Latinx, Middle Eastern, and Indigenous folks―often have trouble finding makeup that suits our skin tones. Whether we’re searching for a foundation with olive undertones, a face palette dark enough to sculpt our cheeks, or a lipstick or eyeshadow pigmented enough to show on our lips or skin, traditional makeup brands often haven’t risen to meet our needs.


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