Happy Small Business Saturday! One thing people mistakenly assume on this day is that they’ll be forced to brave the cold, fight the traffic downtown, and wait in painstakingly long lines in order to support local businesses during Christmas. While you can (and should) pop into your favorite local boutique to do some shopping, with online retail thriving, it’s easier than ever to support small businesses all across the world during the Christmas season. Here are 21 of our favorites.
Kitson Los Angeles
From basic clothing for men, women, and children to funny gag gifts, this online shop has a bit of everything. They also provide news commentary on Instagram, making them a fun page to follow. Shop here.
This sustainable clothing brand has gorgeous high-quality basics, from cotton blouses to pajamas and underwear. The clothing is also American-made, and we love supporting businesses that are 100% made in the USA. Shop here.
We all love skincare, but it feels impossible to find products that are clean, ethically sourced, and made in the USA. Luckily, Nimi Skincare hits all three, plus they’re all about celebrating femininity! Shop here.
A’DEL Natural Cosmetics
This holistic makeup brand is not only clean and natural, but it’s all hand-crafted in Texas. If you’re ever worried about if your cosmetics aren’t made ethically, this is the perfect shop for you. Shop here.
My Mama’s Foods
“A tribute to mothers everywhere”, this brand is truly inspiring. Their plant-based ghee became an Amazon #1 new release in just six, short months since launching their business. Shop here.
Agent Nateur has oils that every supermodel and influencer on TikTok are obsessed with. Holistic and based in science, this brand has everything beauty-related from skincare to natural deodorant. They also run a great wellness and lifestyle blog, proving that this company practices what they preach. Shop here.
This beauty brand has everything from skincare products like cleansers to stunning eyeshadows. They’re also nontoxic and clean, and 1% of proceeds go to charities like the American Heart Association and House of Hope. Shop here.
Based in Portland, this shop is all about celebrating our favorite four-legged friends. From hand-made dog bandanas to cute dog toys, this is the shop for your favorite dog mom. Shop here.
Created by beauty guru and influencer Amanda Ensing (whom we adore), Elevate Beauty has some of the best clean and American-made liquid lipsticks on the market. The colors are beautiful, and the lipsticks are reasonably-priced, making it the perfect gift for any makeup lover on your list. Shop here.
Mia Secret Store
From the prettiest nail colors (and everything you need for a salon quality at-home manicure) to eyelashes and waxing kits, this Los Angeles-based company can help you create the perfect spa day at home. It’s the perfect gift for your bestie in honor of an upcoming girls’ night in. Shop here.
This shop has the most adorable, sustainably and ethically made intimates and loungewear. Founded by model and influencer Rachael Lange, we’re obsessed with everything about this company. Shop here.
This wellness brand is all about empowering women to reduce their carbon footprint while using natural, hemp-based period and wellness products like pads and period panties. They’ve recently made it into Erewhon, so if you haven’t heard about them yet, it’s pretty much a guarantee that you will soon. We’re all about natural period products to reduce the risk of hormone disruption, making this company one of our favorites. Shop here.
XOXO Poship Girl
Have you ever thought of where you could buy your favorite outfits from shows like Gossip Girl, The Vampire Diaries, and Pretty Little Liars? Just imagine surprising your bestie who’s obsessed with Gossip Girl with the exact dress Blair wore in the Hamptons. You’ll automatically win Christmas forever. Shop here.
Tiger Lily Herbs
This company has yet to launch (we became obsessed via Twitter), but we love anything that’s herbal and helps with fertility and postpartum. Keep your eye out for this brand because they’re going to be huge in the holistic health and wellness field. Shop here.
Do you love a designer aesthetic but don’t have the budget for it? Same, which is why we love Designers Keepers. This shop upcycles designer logos into home décor products (like Chanel jewelry trays; swoon), and they’re so chic that Blair Waldorf would approve. Shop here.
Calling all mommas and moms-to-be! This Arizona-based brand has the cutest affordable baby clothes. Their reindeer and snowman knit hats for Christmas are quite literally to die for. Founder Shari Lott calls the business her “American Dream,” and we have no choice but to support her and this adorable boutique. Shop here.
There are hundreds of skincare brands out there, but there aren’t many that are homemade and hormone-friendly (no endocrine disrupters), but that’s where RCA Skincare comes in. From their vitamin C creams to their hair serums, this natural beauty brand is to die for. Shop here.
Carly Jean LA
This family-owned boutique has the cutest clothes for both women and kids. From the perfect sherpa jackets for winter to trendy flare jeans, this store has something for everyone. Shop here.
This Latina-owned shop in Houston has the cutest jewelry and boho-style clothing. From adorable statement earrings to cute dresses, this is the store for the boho babe on your list. Shop here.
Blushing Brunette Boutique
This Georgia-based boutique has the cutest clothes in its online store. From cozy shackets and sweaters to outfits perfect for country concerts, we love everything about this boutique. Shop here.
This boutique may be on the pricier side (its name is posh, after all), but the mix of classic and trendy clothing is to die for. It’s the perfect place for any fashionista on your list. Shop here.
From clean beauty brands made in the USA to fashion brands for you and your loved ones, you can easily shop small for everyone on your list this Christmas season.
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